Ranjan Prakash Thakur, Principal Secretary Industries and Commerce Department, paid a visit to Government Joinery Mills Jammu Kashmir Industries Limited in Pampore on Saturday to assess the unit’s operations.
On this occasion, Managing Director JKI informed that services of reputed designers are being sought so that the products being manufactured are as per current trends and market demands.
During his visit, the Principal Secretary was also briefed about the efforts being made by the organization for increasing its marketing outreach such as creation of brochures catalogues and through tie ups with various e market platforms such as Amazon.
Further to cater to the government market, the joinery and furniture products manufactured by JKI are available on GeM potal.
While reviewing the working of JKI, Principal Secretary appreciated the efforts being put by JKI management for running the units on commercial lines. He further directed the management to focus on the marketing of the products being manufactured by various units of JKI.
